SEO Content Strategist

Grey Dog Media

Marketing | Full Time | Onsite | West Des Moines, IA

Posted: 3/18/24

Job Description

We are seeking an experienced SEO Content Strategist to join our team of talented professionals. As a SEO Content Strategist you will be responsible for researching trending topics, writing and editing engaging content optimized for search engine visibility for our clients and company websites. This is an exciting opportunity for an individual passionate about digital marketing, content creation, and SEO strategies. The ideal candidate has a deep technical understanding of SEO analytics and exceptional writing skills with a track record of producing compelling content leading to sales in areas such as lifestyle, health, food, and cooking.

Please submit your portfolio of work along with your resume
This position is located in West Des Moines, IA; in-office

About Us:
Grey Dog Media is a growing, national-award-winning creator and publisher of custom and consumer media. Our products include magazines, catalogs, books, websites, videos, commercials, and collateral. This is a fast-paced, yet relaxed environment with experienced professionals. We offer a friendly, professional workplace, full-benefits, competitive salary, and remarkable opportunities for creative-skills development, and career advancement.

Job Responsibilities:

Perform competitive research on trends, brainstorm, and look up digital content inspiration ideas to pitch to client.
Perform in-depth keyword research to identify relevant and high-ranking search terms. Seamlessly integrating target keywords within the content to maximize search visibility while maintaining flow and readability.
Optimize existing content by updating, expanding, and improving its relevance to target keywords.
Write engaging and informative content as well as refresh existing content that effectively conveys our client’s message and aligns with target customer’s interests.
Develop content to improve the visibility of our pages through organic search and improve the customer’s experience.
Develop creative and engaging headlines, subheadings, for enhanced click-through rates on search results.
Integrate best practices for search engine optimization into your writing to drive visibility and engage readers.
Collaborate with the art, editorial, and digital teams to align content with the overall content strategy, business objectives, and proper website structure and formatting.
Attend progress meetings to help brainstorm ideas and report on work progress.
Monitor and analyze content performance using tools such as Google Analytics to make data-driven decisions for content optimization and prioritization.
Stay up to date with industry trends and best practices in content marketing, search engine optimization, and education to ensure content remains relevant and engaging.
Proofread and edit content to maintain a high level of accuracy, consistency, and readability.
Adhere to content guidelines, style guides, and editorial calendars to ensure timely delivery of content.
Monitor and analyze website performance metrics, including organic traffic, rankings, and engagement using tools such as Google Analytics.
Provide regular reports on keyword performance content optimizations and opportunities for improvement to the leadership team.
Performs technical audits
Work in a collaborative manner to meet client deadlines and efficiently manage workflow.
Other duties as assigned

Requirements:

Education: Bachelor’s degree in Journalism, English, Communications, Marketing, Public Relations, or similar field (or equivalent professional experience)
Experience: Minimum 3-4 years’ similar professional experience as an SEO Strategist or similar role, preferably in a marketing, multimedia, publishing, or digital agency environment.
Experience in conversion copywriting and writing and optimizing lifestyle, health, food, and cooking content.
An online portfolio demonstrating exemplary writing and content creation skills showing your experience in converting customers and leading them to sales.
Solid understanding of SEO principles, practices, algorithms, and strategies.
Expertise in Google Analytics and SERP analysis.
Proficiency in performing keyword research and analysis using SEO tools to identify valuable target keywords and SEO algorithms.
Basic web development knowledge.
Knowledge of on-page optimization techniques, including URL structure, headers, meta tags and image optimization.
Analytical mindset, with the ability to measure and analyze content performance, derive insights, and make data-driven decisions.
Detail oriented approach to recognize patterns and identify potential areas of improvement.
Strong attention to detail with ability to produce well researched and error free content.
Exceptional command over grammar, spelling, and punctuation.
Excellent copywriting, communication, and interpersonal skills.
Strong organizational and time-management skills.
Highly motivated with ability to work in a deadline-driven environment and desire to work on a collaborative team with high standards.
Exceptional problem solving and critical thinking skills; able to balance multiple priorities and demands simultaneously.
Maintains a positive attitude, even while working under pressure in an environment where job demands are constantly changing.

Job Location:
This position is fully in-office in West Des Moines, Iowa

Position/Type:
Full-Time/professional

Benefits:
Medical/HSA/401K/LTD/AD&D/Life Ins./Dental/PTO

Compensation:
Competitive, based on experience

Deadline to Apply 5/15/24

Address

Travel Required

Resume Required

Yes

Contact Person

Kelsey Porter

Deadline to Apply 5/15/24

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