Market to Market Program Planner 2 (Grant-Funded Through 12/31/2027)

Job Description

Position Overview:
Iowa PBS is seeking a dynamic Marketing & Audience Engagement Coordinator to support Market to Market’s growth and outreach efforts. This role leads focus groups, viewer engagement initiatives, promotional campaigns, and community outreach activities to expand the program’s service and reach across Iowa and beyond.
Key Responsibilities:
Audience Engagement & Outreach
Assemble, manage, and report on focus groups and viewer engagement events.
Plan and coordinate outreach events across Iowa and out-of-state locations.
Deliver, set up, and manage promotional materials and exhibits.
Track participation and prepare reports on focus groups and public engagement activities.
Respond to public, viewer, and stakeholder inquiries via phone, email, and online platforms.
Marketing & Paid Media Campaigns
Develop and manage paid promotions across YouTube, Facebook, and Instagram, utilizing interest targeting and boosted posts.
Coordinate advertising through traditional and digital media channels, including radio, television, Connected TV (CTV), and agricultural outlets.
Partner with influencers and rural/agricultural content creators to expand audience reach.
Create, edit, and proof marketing materials including broadcast promos, social media content (Facebook, Instagram, X), email campaigns, scripts, signage, flyers, brochures, and other communications.
Brand & Communications Support
Ensure brand consistency and alignment with Iowa PBS and Market to Market messaging.
Prepare, schedule, and deliver educational and informational presentations to targeted audiences.
Support internal communication efforts and coordinate presentations for network personnel.
Track and report trends in public inquiries and engagement topics.
Additional Duties
Provide support aligned with Iowa PBS’s mission to educate, inform, enrich, and inspire the people of Iowa.
Perform other duties as assigned.